We beg to differ. Branding isn’t really about a logo or fancy endorsements. And that is the main misconception people have while thinking about branding for small businesses.
Branding is really about two things:
Thus, branding, seen from a startup or SME perspective is about a promise and what we call a hacker brand makes a promise that challenges the entire category. At Business Sherpa, our promise is to help SMEs and Startups is to grow their profits ten times by hacking various challenges and coaching you to challenge various mental barriers.
That is why we believe branding is critical to helping your small business to stand out and be heard.