Jun 10

Branding for Startups and SMEs

Branding for Startups and Small businesses We are fans of branding, but not the way the big companies do it. The goal of branding is not to be the best at what you do but to be seen as the only one who does what you do in the eyes of the customers that matter:…

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Jun 10

” Branding for small businesses! Is it even relevant? “

“ Branding for small businesses huh? That’s just for big companies that have money to spend. It’s not for startups and SMEs.” We beg to differ. Branding isn’t really about a logo or fancy endorsements. And that is the main misconception people have while thinking about branding for small businesses. Branding is really about two…

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Jun 10

Selling v/s Serving your customers

Entrepreneurs generally think of selling as convincing the customer to agree with you or your product or service. A simple shift in perspective from ‘selling‘ into ‘serving‘ people can increase sales and customer relations as well! “You know what? I’m a techie, not a sales guy and I just wish that somebody would handle that…

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Jun 09

Difference between Marketing and Sales

The Difference Between Marketing and Sales This “Ask me anything” section is more of a comment. Especially for those among First generation entrepreneurs who are starting up are in a stage of confusion between marketing and sales The goal of marketing is to educate and the goal of selling is conversion. Broadly speaking; Marketing should…

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Apr 26

3 Hacks to Increase your Margin like never before

Profits hack # 3 – Increase Margin. Here is the final one. Increasing Profit Margin. Firstly, cut the cycle time One of my favorite way to create margin is to cut the cycle time of your operations,Frequency is actually one of the most ignored. You know waiting is wasting. What you want to do is…

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Apr 26

3 Hacks to Increase Frequency with your customer purchase!

Profits hack # 3 – Increase your Frequency. Sales frequency is actually one of the most ignored one’s, how often do customers come back to you, very often there is one transaction and if you’re lucky you get another one, It’s mostly happens by accident and not by design. You are leaving a lot of…

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Apr 25

3 Hacks to Increase your Deal size with minimum shifts!

Profits hack # 3 – Increase Sales and profits with this one simple hack- Increase your Deal size. Deal size is basically Price and quantity. Has your customer ever told you that you are expensive? You see, in their head, they are comparing you to someone or some brand when they make that statement. I…

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Apr 25

3 ways to Increase your conversion from your current status!

Profits hack # 2 – Increase your Sales/Lead Conversion Here are 3 tactics we are sharing with you, that you can test in your business right away! Firstly – Risk reversal Any time two parties are interacting for the first time, someone is asking someone to assume the risk. Now we think good businesses take…

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Apr 25

3 Ways to Increase your Lead generation more than once

Profits Hack # 1 – Increase your lead generation We are aiming to increase your leads just by 15%, keeping our double profits goal in mind. In this mail our focus is to help you learn and execute three simple tactics to increase leads. First of all, Personal Leads… Reactivate past and known connections I…

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Mar 30

Introducing Profit Hacks

  We want to start by making you a promise to always be valuable and never be boring thats’s the mantra that guides our work. In this specific profits hack guide we tackle one of the most common question entrepreneurs ask us, how to grow profits systematically? you know most entrepreneurs are excited but it…

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