Jul 20

Recruitment hack – Don’t copy the Leader

What we’ll be discussing here is how to employ a better Employee Retention Strategy and how SMEs and startups falter in attempting to match big company benefits. They do this in order to retain employees, which is a losing game. Instead, we suggest they concentrate on making offers that larger companies cannot make. An example…

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Jul 20

Recruitment Hack – Why Concierge Recruitment is the way forward!

Concierge Recruiting In the first article discussing this topic, we spoke about hiring being an HR issue when it is actually a marketing issue. In this article, we shall discuss ‘Concierge Recruiting’, which we introduced in the last article. Some recruiting decisions are so important that they cannot be left to HR and must be…

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Jul 09

Facilitate Growth in Areas Outside of Your Business

Why Entrepreneurs need to facilitate Growth in Areas Outside of Your Business to see an improvement in their business growth This article regards an entrepreneur’s issue that grew from a situation in which the problem wasn’t to do with growth but with the personal life. This entrepreneur’s struggled to make time for himself and his family.…

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Jun 20

Simple hacks to Increase conversion rate!

How to Increase Lead Conversion Rate and Improve Sales “We’ve got a great product and the people who use it love it. We’ve got a very high referral rate. However, we’re still struggling with converting them. What do we do?” Sound familiar? Here’s an opportunity to use one of our favourite hacks, which we call…

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Jun 20

Entrepreneurship in the face of loneliness!

Rich and Wealthy. What’s the Difference? An entrepreneur from a startup told that he was going through a tough patch and that he couldn’t talk to his wife about it because he didn’t want to worry her. He also couldn’t talk to his employees or his investors as that would be unprofessional. “Who do I…

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Jun 19

Entrepreneurs! Are you being busy or being Productive?

Productivity for Entrepreneurs Has this thought been in your head recently? – “I’m SO exhausted. I’ve got so much to do.” If so, we want to tell you that people don’t get tired because of hard work; they get tired because they’re not doing what energises them and they’re not seeing progress. One of the…

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Jun 19

What to do When Clients Complain That Your Prices are Too High?

Price Anchoring   What do you do when customers complain that your prices are too high? The issue being discussed in this article is one which arose when an entrepreneur told us that his customers were repeatedly telling that his prices were too high. Even though they had done the research and knew they were quite affordable.…

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Jun 17

How to be creative with your Marketing Budget

We have a big dream and our products are good, but we really need to up our marketing and our marketing budget is small. The key idea here is leverage. Who else in the ecosystem wants to solve the problem I have a solution for and how can I partner with them and leverage their…

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